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Develop a Marketing Plan: Your Plan of Attack
 Careful
planning is the key to marketing success. But often insufficient time
and effort is put into the study of demographic information, buying
patterns, price and competitive situational analysis and other factors
which can pinpoint your target market. This module helps participants:
- Research their plan of attack on the market
place
- Write a success-oriented marketing plan
- Tracking results and taking corrective
action
AUDIENCE
This module is designed for sales persons and managers needing to
establish an effective marketing plan.
FORMAT AND LENGTH
This module can be presented in two to four hours, depending on
participants' skill level and teaching objectives. The module includes:
- Break out groups to solve team
problems
- Discussion on techniques for team
development
- Exercises and presentations
- Practice sessions and role plays
COURSE MATERIALS
The participant's workbooks contain reference text
and exercises, are bound and three hole punched. The module is divided
into three sections, one for each phase of training: the Pre-Workshop
Assignment, the Workshop Material, and the Post-Workshop Action Items.
Participant's workbooks can be used for classroom instruction or on
a self-paced basis.
The leader's guide contains the same material as
the participant's workbook, with the addition of a section of introductory
notes, answers to exercises and explanatory margin notes. The leader's
notes contain tips and techniques on setting up and administering
the session, checklists, and other teaching aids. Other beneficial
components include:
- A listing of suggested videos
which complement the material.
- Notes which highlight key points,
provide tips for training, and detail competencies to be gained.
- Margin Notes on the workshop
materials which guide the leader through the material and indicate
when to ask questions, encourage discussion, use flip charts,
break into groups, and refer to specific material.
OBJECTIVES OF THE MODULE
By the end of this module, the participants
will be able to:
- Name the general statement
of direction.
- Identify the purpose and
objectives of the organization.
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Describe the internal and
external assumptions made about the environment.
- Explain the major objectives
of the organization.
- Elaborate the components of the
resources plan.
- Identify key considerations in
identifying obstacles and developing solutions.
Merit Training Corporation
Phone: 800-677-1667
e-mail: info@merittrainingcorp.com
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