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Analyze Your Marketplace: Understanding Your Competitive Position
 Every
product has a competitive advantage, and the features and benefits
of the product need to be highlighted in the best possible light.
This module shows:
- How to collect information
- Comparing and contrasting your product
or service
- Differentiating your product in the market
place
- Clearly defining your product's competitive
advantage
AUDIENCE
This module is designed for salespersons and managers who need to
analyze and respond to their marketplace.
FORMAT AND LENGTH
This module can be presented in two to four hours, depending on
participants' skill level and teaching objectives. The module includes:
- Break out groups to solve team
problems
- Discussion on techniques for team
development
- Exercises and presentations
- Practice sessions and role plays
COURSE MATERIALS
The participant's workbooks contain reference text
and exercises, are bound and three hole punched. The module is divided
into three sections, one for each phase of training: the Pre-Workshop
Assignment, the Workshop Material, and the Post-Workshop Action Items.
Participant's workbooks can be used for classroom instruction or on
a self-paced basis.
The leader's guide contains the same material as
the participant's workbook, with the addition of a section of introductory
notes, answers to exercises and explanatory margin notes. The leader's
notes contain tips and techniques on setting up and administering
the session, checklists, and other teaching aids. Other beneficial
components include:
- A listing of suggested videos
which complement the material.
- Notes which highlight key points,
provide tips for training, and detail competencies to be gained.
- Margin Notes on the workshop
materials which guide the leader through the material and indicate
when to ask questions, encourage discussion, use flip charts,
break into groups, and refer to specific material.
OBJECTIVES OF THE MODULE
By the end of this module, the participants
will be able to:
- Name the types of market
analysis information.
- Identify the sources
of market analysis information.
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Describe overall market trends.
- Identify ways to segment
the marketplace.
- Explain the procedure to analyze
the segments.
- Identify target segments.
Merit Training Corporation
Phone: 757-546-7703
e-mail: info@merittrainingcorp.com
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