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Control Marketing Results: Getting the Marketing Results You Need
 An
important component of marketing is to track the results of your campaign
to determine the most responsive letters, mailers, or methods. This
module explores:
- Measurement and tracking
- Response rates, campaign effectiveness
and other indicators
- Testing and fine tuning your marketing
campaign
AUDIENCE
This module is designed for sales persons and managers needing skills
on tracking and reporting on marketing results.
FORMAT AND LENGTH
This module can be presented in two to four hours, depending on
participants' skill level and teaching objectives. The module includes:
- Break out groups to solve team
problems
- Discussion on techniques for team
development
- Exercises and presentations
- Practice sessions and role plays
COURSE MATERIALS
The participant's workbooks contain reference text
and exercises, are bound and three hole punched. The module is divided
into three sections, one for each phase of training: the Pre-Workshop
Assignment, the Workshop Material, and the Post-Workshop Action Items.
Participant's workbooks can be used for classroom instruction or on
a self-paced basis.
The leader's guide contains the same material as
the participant's workbook, with the addition of a section of introductory
notes, answers to exercises and explanatory margin notes. The leader's
notes contain tips and techniques on setting up and administering
the session, checklists, and other teaching aids. Other beneficial
components include:
- A listing of suggested videos
which complement the material.
- Notes which highlight key points,
provide tips for training, and detail competencies to be gained.
- Margin Notes on the workshop
materials which guide the leader through the material and indicate
when to ask questions, encourage discussion, use flip charts,
break into groups, and refer to specific material.
OBJECTIVES OF THE MODULE
By the end of this module, the participants
will be able to:
-
Explain the four principal
steps in controlling marketing results.
- Identify the distinguishing
features of the four steps.
- Explain the significance of
taking corrective action.
- Apply alternative corrective
actions to personal work experiences.
Merit Training Corporation
Phone: 800-677-1667
e-mail: info@merittrainingcorp.com
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